Sustainability is no longer just a trend — it’s a movement shaping how entertainment is produced and consumed. Across music festivals, film productions, and fashion shows, eco-conscious practices are becoming a defining part of creative identity.
At IEFEP, we believe art and ethics can coexist beautifully. From sourcing eco-friendly fabrics for stage costumes to collaborating with designers who use recycled materials, the entertainment world is embracing a new standard. The result? Performances that not only look good but do good.
Artists in both Africa and North America are leading this transformation. They’re proving that creativity thrives when it’s guided by responsibility — and audiences are responding with enthusiasm.
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